Free Ebook How the Internet Happened: From Netscape to the iPhone

Free Ebook How the Internet Happened: From Netscape to the iPhone

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How the Internet Happened: From Netscape to the iPhone

Free Ebook How the Internet Happened: From Netscape to the iPhone

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Review

“Brian McCullough vividly recounts the brilliant hunches, happy accidents, and fortuitous timing that converged to create the first 25 years of the internet era. Even for those of us who lived through it, it's astonishing to step back and realize the scale of the changes in human habits, communication, and society as a whole that have occurred in just one generation.” - Chris Anderson, head of TED“Mr. McCullough takes a broader view, showing how a handful of powerful companies―all of them American, in his telling―came to dominate web technology. In his story, the internet didn’t happen only because of wizardly coding and cheaper computers. It also happened because of serendipity, failure, friendships and blood feuds.... Such historical tidbits help us see that today’s tech titans didn’t arrive on the scene as superhuman.” - Jon Gertner, Wall Street Journal“For those of us who’ve grown up with computers and the Internet, McCullough offers an insider’s look at the unplanned and undirected romp that enabled the web to infiltrate our lives. He provides fresh perspectives on the famous names – including Gates, Page, Jobs and Zuckerberg – but, more entertainingly, introduces the lesser-known geniuses, like Sean Parker with Napster and Plaxo, as well as the academic godfathers, such as J.C.R. Licklider of ARPA. McCullough sprinkles his well-told tale with trivia nuggets, such as the first web advertisement being for a Silicon Valley law firm, and he shows how success resulted from some combination of timing, brilliance, and an uncanny awareness that consumers want unlimited selection and instant gratification. How the Internet Happened is a fast-paced and enjoyable perspective on our lives, as well as a compelling exploration for how humanity and computers came together in profound ways.” - Richard Munson, author of Tesla: Inventor of the Modern“How the Internet Happened is destined to become the definitive text on how the web became big business―and came to dominate every facet of our lives, from communication to commerce. Painstakingly researched and deftly written, McCullough gives us a comprehensive guide to the startups and CEOs who ushered in the internet age.” - Brian Merchant, author of The One Device: The Secret History of the iPhone“Along with profiling the internet’s key players, from Bill Gates to Mark Zuckerberg, McCullough provides an entertaining and informative technological history which computer geeks and readers interested in everything from sociology to business and media will relish.” - Carl Hays, Booklist“The internet was not meant for the likes of us―and yet we have it, through means that tech historian McCullough capably recounts in this wide-ranging history of the internet era. . . . Most of the individual components of McCullough’s story, which closes with the arrival of the “completely, conceptually perfect” iPhone in 2007, are well-documented, but few other histories of modern technology connect them so fluently. In this, the narrative resembles Steven Levy’s by now ancient Hackers (1984) and John Markoff’s more recent What the Dormouse Said (2005); it compares favorably to both. A tasty, educational treat for tech heads and other web denizens.” - Kirkus Reviews, starred review“A detailed and highly insightful overview of the influencers and ideas that have shaped the everyday technologies we take for granted, showing how the Internet has infiltrated our homes and lives to the degree it is today. . . . Tech enthusiasts and students of business, marketing, and ecommerce will benefit from the detailed chronicling of the early Internet days. Readers will delight in being reminded of long-forgotten platforms and in understanding how Internet evangelists, Wall Street, and the moneyed elite have shaped our online lives.” - Library Journal, starred review

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About the Author

Brian McCullough is a two-decade veteran of the internet industry and the founder of various web-based startups. Host of the Internet History Podcast, he was named a 2016 TED Resident. He lives in Brooklyn, New York.

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Product details

Hardcover: 400 pages

Publisher: Liveright; 1 edition (October 23, 2018)

Language: English

ISBN-10: 9781631493072

ISBN-13: 978-1631493072

ASIN: 1631493078

Product Dimensions:

6.4 x 1.3 x 9.6 inches

Shipping Weight: 1.4 pounds (View shipping rates and policies)

Average Customer Review:

4.9 out of 5 stars

70 customer reviews

Amazon Best Sellers Rank:

#46,022 in Books (See Top 100 in Books)

I lived through this era of internet history, and worked in the industry, but I've never seen a book like this one. McCullough makes a coherent narrative out of how the web happened, and how the business and technical narrative intertwine. While I've often seen bits and pieces of these stories, this is the first book to put it all together and make sense of it.If you read this book and want more, McCullough has released a ton of the source interview material via his Internet History Podcast. In many cases, those narratives are a really fun complement to the book. I'd particularly recommend the ones with Jan Brandt, who brought the world the AOL CD.I'd recommend this for anybody interested in technology, business, general history, or late-20th century American history.

With a conversational tone and lots of fun anecdotes, McCollough tells the story of how the internet era changed our lives and expectations. Great for those who have lived through the revolution... and for those already born into the world impacted by it. Part nostalgia for dial ups and cd-roms, part handbook about how to be a tech entrepreneur ... the book is fun and fascinating

How the Internet Happened (2018) by Brian McCullough is a really excellent look at how the commercial internet grew from the early 1990s until the launch of the iPhone. While writing the book McCullough recorded the interviews he did with people and released them as ‘The Internet History Podcast’. Critically McCullough also founded and co-founded a number of companies so he really knows about his subject.The books starts with the history of Mosaic and other early web browsers. Then Microsoft’s realisation of the importance of the internet. Netscape’s rise and fall is carefully covered. AOL, Ebay, Amazon and Yahoo and the early tech boom companies are then described in detail. Google’s birth, the bursting of the bubble and the how Google monetized internet advertising are the next subject. The book dives into mp3s and the iPod. The revitalisation of the internet companies after the ‘Nuclear Winter’ of the early 2000s and the rise of web 2.0 and social media are then covered. Finally the rise of the mobile internet with the launch of the iPhone is where the book ends.It would be very hard to read this book and not learn a lot. The details of the browser wars and how Google actually worked out how to make money are really interesting. Due to his inside knowledge and careful research McCullough manages to capture the zeitgeist of the times he writes about.The podcast has quite a bit that the book doesn’t including interviews with other computer historians and more detail on some subjects than the book. But the book has been well edited and the most important parts kept.The book is probably going to become the default reference for the birth of the mass commercial internet. Just as Triumph of the Nerds by Robert X Cringely is the book to describe the rise of the PCs in the 1980s. McCullough has done a really great job with the book. Like Cringely he has the great advantage of being part of what he writes about. He’s also done a fantastic job interviewing the subjects for the book. Listening to the podcast is a delight for anyone interested in the history of technology. The book and podcast really are fantastic.

I first heard about this book from Brian's podcast: "The Internet History Podcast". I haven't finished the book, but the earlier chapters mimmic topics he's discussed on his podcast. In my opinion, the history is so interesting that it's great to read as well as listen. He starts off exploring the history of Mosaic, the first web browser. Hence the book's title, most of the chapters are devoted to the rise of the online ecosystem. The last two chapters discuss companies like Palm, Blackberry and Apple and how their contributions played a key role in the development of Web 2.0. I would highly recommend the book and his accompanying podcast (which has a lot of extra interviews and errata).

The author’s podcast is a goldmine of information for anyone seeking to understand technology and business, and given that software, network effects and connectivity will remain fixtures of technology and business for at least the next few decades, anyone seeking to make a meaningful impact in the world using technology.And this book is the essence of that podcast, distilled into pure nuggets of value, that can be consumed quickly and efficiently (there are so many interesting things to read and do in this world), and you can dive back to the podcast (which is free!) for more depth and context from the people who actually did this stuff.For those not in the Bay Area with networks of people who were there since Fairchild, but who need to compete with them, I know of no other resource remotely in the ballpark comparable to this book and the podcast.Unequivocal recommendation to buy the book, *especially* for the benefit of kids coming through school who take the internet and WWW as a part of the firmament and need to know more about these technologies and their evolution.

Definitely worth the read whether you’re merely curious or love technology. I listen to the author on his technology-based podcast as well. I work in the technology industry so it was kind of a walk down memory lane over the last 20 years or so. It’s amazing what events transpired to build on top of one another to create what we know today. We may know all the events but it’s great to see it listed in the right order. Well written and an easy read without being overly technical

A wonderfully written new history of the Internet and World Wide Web. The book is completely accessible and enjoyable for the general interest reader. I was fascinated by the story of how Mosaic/Netscape was created and ultimately destroyed. There are many, many engrossing tales about Apple, Microsoft and the entire dot com explosion. A valuable and entertaining look at the revolution that has forever changed and shaped life in the 21st century.

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How the Internet Happened: From Netscape to the iPhone PDF

How the Internet Happened: From Netscape to the iPhone PDF

How the Internet Happened: From Netscape to the iPhone PDF